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Welcome Home
REAL florists 
live here
definition
a Real florist is-
A person who has both formal training in floristry (cert III) combined with a minimum 3 years OJT (On Job Training) or in lieu of a Cert III has minimum of 5 years OJT in a Full Retail Florist Store.
definition
Verified Florist-
A person that has been proven to be a florist by evidence.
- to act as ultimate proof or evidence of; serve to confirm.

What imaREALflorist is about
  • YOU: It's where florists like you unite with others. Collectively we achieve more than by ourselves  
                   
  •  CERTIFICATION: It's a place where you can get recognised & your skills certified proving your credentials 

  •  MARK OF QUALITY: It's a Trade Marked Trust Mark for consumers to assure them it is a REAL florist           

  •  LEAD GENERATOR: Designed to help connect people online with a REAL local florist                                       

  •  DIRECTORY: A look up tool both consumers & florists use to find REAL florists in areas they need one         

  •  SUPPORT: We create digital content that you can use on your media 
337
Florists listed
(As at 30 March 2017)
256
Searches in 30 days
(As at 31 March 2017)
$16,384
Value of the search if 80% of search ended in an order worth $80 each
Nicki outlines what ImaREAL.florist is
 There are 2 ways you can show the world you are indeed a REAL florist. 

Get Verified.
Individual & Business Verifications
Verified Florist - Individual
Perfect for:- florists working for other florists
Cert III Floristry
(Or equivalent)
3 years 
On Job Training 
Up skilling Floristry Skills
Competency in:-
Strauss,Wedding,   Corporate & Arrangement work
Operational business knowledge including Costing, Pricing & Sourcing
or, if no cert III in floristry then:-
5 years 
On Job Training 
Up skilling Floristry Skills
Competency in:-
Strauss,Wedding,   Corporate & Arrangement work
Operational business knowledge including Costing, Pricing & Sourcing
Verified Florist - Business
Local Hero
Services local area & does not act like a national/big brand
Max of 25% orders redirected/ not produced in store
Registered
Business Name
Valid ABN
Business Email
Business Website
Accepts electronic payments
Verification Membership:-
Verified Florist
- individual

l a u n c h  o f f e r: 
$49 Joining fee is waived
(First 100 members only)
$
9
Billed Monthly. No set up Fee
(Funds go into Operating costs of Ima)
  • Ability to become a Verified Florist Individual
  • Verification I.D Card to wear as personal endorsement
  • Verification Certificate for use in your Resume
  • Facebook Group - Closed Group for Verified Florist Individuals
  • Priority Access to tickets for Live events
  • Cancel your membership at end of month anytime
 verified florist
- business

l a u n c h  o f f e r: 
$99 Joining Fee WAIVED
(First 100 members only)
$
38
Billed Monthly, no set up fee.
(Funds go into Operating costs of Ima)
  • Ability to become a Verified Florist - Business
  • If owner is a Florist then the Ability to become a Verified Florist - Individual
  • Ability to earn a Verified Florist - Business mark
  • Co-Branding on signage option
  • Verification Certificate for display on premises
  • Facebook Group - Closed Group for Verified Florist - Business
  • Branded ImaREAL Map pin on www.imareal.florist
  • Ability to use the #imaREALflorist tag in all advertising
  • Cancel your membership at end of month any time
Verification memberships open on Friday @ 3pm
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What imaREALflorist is about
  • YOU: It's where florists like you unite with others. Collectively we achieve more than by ourselves  
                   
  •  CERTIFICATION: It's a place where you can get recognised & your skills certified proving your credentials 

  •  MARK OF QUALITY: It's a Trade Marked Trust Mark for consumers to assure them it is a REAL florist           

  •  LEAD GENERATOR: Designed to help connect people online with a REAL local florist                                       

  •  DIRECTORY: A look up tool both consumers & florists use to find REAL florists in areas they need one         

  •  SUPPORT: We create digital content that you can use on your media 
Trade Marked Mark:
(Certified Partners can use this mark in advertising)
Who created
"Being a 4th generation Flower Person I really wanted to do more for Florists, to help you achieve greater results in your business. You work bloody hard & you deserve more return than you are probably generating right now, thats why I created imaREALflorist. I wanted a way to help drive online business directly back into your store. Now using the internet I can do just that."

"What started as just a look up florist shop search tool 12 months ago has evolved into a full blown Brand, with Florists keen to co-brand their stores. Consumers using it as a Trust Mark & it also answering the age old question of:- "Define a REAL florist".

I hope you enjoy becoming a member of this United Florist Movement. Together we can all achieve great things. 
nicki christensen - owner/creator
Here's what the page admin for 
Australian Florists & Shop Owners Facebook page 
thinks about this tool.

"I've been a customer for many years now with Nicki & his company Christensen's Flower Auction. Through my activity with the Australia Florists & Shop Owners Facebook Group, I've heard loud and clear that florists want an easy way to connect with each other and share orders.This is a great tool for us to use, not just for shop to shop orders, but as a promo to our customers.

I commend Nick & the team for creating #imarealflorist and the website www.imareal.florist"

Leanne Jeffery
Twigs Florist - Business Owner
"First they ignore you, then they laugh at you, 
then they fight you, then you win."
 
Mahatma Gandhi
United
we can all achieve more, prosper more & experience more.
  • All using same # tags means we increase the activity & show up more in the organic search.  Instagram allows 30 hash tags max in a comment. We advise using 2 lots of 30 spread out of 2 hrs. We'll tell you more about it when you join.
  •  Building a bigger virtual online shopfront called www.imaREALflorist is more achievable than trying to do it for individual florist stores: SEO is the dark art of making sure you show up when someone searches you  & you don't want to pay for that search. The going rate for SEO is about $600 per month & it would take over 6 months for SEO to start ranking. Not many florist shops can afford such a big investment.
  •  Digital Content Multi Used: We've created key digital content that you can use in your business to help present a unified message and voice to the consumer. We don't want to confuse with sporadic messaging.
  •  Representing at top levels: We are actively working in committee's that are tackling key questions such as the impact of Order Gatherer's is having on the retail flower business on line, hosted by the Flower Association of Australia.   
Digital Content for you to use once you've joined:-
Whiteboard explainer you can use on your social media feed
Educate the consumers in your market with this video
(American voice also available)
Examples of content from our Valentines Day Content kits
Wanna Live Chat? We are ready :-)
Certificate III in Floristry - Nationally offered & recognized 
If you want a career in floristry, do the Cert III to learn the basics.
Here are the links to providers of Cert III
(Or just google Certificate 3 floristry)
Queensland
New South Wales
Victoria
South Australia
ACT
Tasmania
Northern Territory
  •  couldnt find any 
Western Australia
nicki christensen is the creator & owner of several flower brands including: www.flowerauction.com.au & www.floristmarketing.com.au & www.nickimedia.com & www.floristshirts.com.au
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